Marketing Your Property

To compete TODAY, your home needs maximum exposure!

As your agent, I will use my knowledge to create a customized marketing plan designed to provide maximum exposure to all available buyers locally, nationally and globally.

  • Market analysis – We will help you determine the most effective list price for your property and provide information on factors that could affect the sale.
  • Multiple listing Service – Through MLS, your property information is distributed to the entire brokerage community and provides immediate access to agents looking to show your home to prospective buyers.
  • Agent Networking – Reaching out to local real estate agents and 10,000 Long & Foster agents in my network to promote your home and accomplish your real estate goals.
  • Photography – With more buyers than ever beginning their search on the internet, clear, crisp photography is more important than ever. Inviting photographs can make a world of difference in how potential buyers view your property. We pay for the best in custom photography including wide angle, bucket truck photos of your home and land. It makes a difference!
  • Home Staging – Get your home ready! The home that looks the best and is priced competitively will likely sell faster for a higher return. Home staging is the practice of presenting your property in the best possible light to buyers. We pay for a professional staging company to consult with you on how to prepare your home to be shown in the best possible way and help to achieve a quick sale.
  • Custom Property Brochures and postcards – We include detailed information to promote your home and photos highlighting your property designed to make a lasting impression.
  • Open Houses – Depending on the market, an open house may be powerful way to show off your property to interested local buyers wanting to preview the property. We add the date of your open house to all major websites and social media, print advertising and an e-card to all Charlottesville Area Realtors. Whenever possible, I host the first public open house to gather information from prospective buyers to discuss any comments and feedback with you.
  • Yard Sign – Our highly-visible “For Sale” signs will help drive maximum buyer interest in your property! We also purchase a unique property domain name listing to provide drive-by prospects immediate information via text message and mobile website.
  • Social Media – We share your property with my online social sphere of friends, past clients, potential clients and agent network.